Sweeten hand-picks the best experts for your renovation project


After posting last week’s look at interior design in NYC and scouting the photos our 50,000+ @SWEETEN_HOME Instagram followers love most, I have been thinking about the relationship between beauty and function in a home. Hat tip to Design Sponge for reminding me of this quote:

“Have nothing in your house that you don’t know to be useful or believe to be beautiful.”

~ William Morris, writer, artist, designer (1834-1896)

First thought: YES! So true! And such a smart antidote to our collective tendency for accumulating stuff. Second thought: perhaps if Mr. Morris had lived in 21st century New York City, he might have amended his statement to require that things be both useful and beautiful, and not one or the other. When you only have a few hundred square feet to yourself, you start to realize that beautiful things should be functional, and functional things should be beautiful. Whether you’re contemplating a renovation, enjoying a recently completed project, prepping your home to put it on the market, or just looking to make the most of what you have, may I humbly suggest a few ways to edit, de-clutter, and organize to get you out of your home and into the world this summer! With William Morris’s sage words in mind, here are three tips to get you started.

1. Take a look in each room of your home and separate clutter into two categories: things you can display and things you need to stow away.

Lots and lots of everyday household items are really lovely. You don’t need to buy pricey accessories to make your home welcoming and useful. Open up your cabinets and grab things that don’t need to be hidden away – glassware, tea canisters, books, jewelry, plants – you are probably using storage space for things that would add visual interest and detail to a room if you took a few minutes to arrange them. To be clear: my coffee table is hardly a model for a design vignette, but after rooting around for some items that were stowed out of reach, re-purposing a glass container from a neighborhood juice spot, stacking odd books I’ve collected along the way (a French comic book, an anthology of fairy tales, a design book that was a housewarming gift from an old friend), finding a succulent that needs zero care, and moving a serving tray out of a cupboard, I have a passable little gathering spot made entirely of things I already had.


In the kitchen, I keep reasonably beautiful and functional items on the counter so that they are within reach, and so that they aren’t taking up storage space. Pastas are in glass jars on the counter along with olive oil, tea – all things I use daily (or, you know, when I cook on a quarterly basis) and don’t mind looking at frequently.

Now the reverse is perhaps a bit more challenging: (more…)

Posted by: Categories: Inspiration 4

After our peek at spring-inspired style updates, I have been looking forward to talking with Sweeten interior design experts to answer a long-standing question of mine: what does it cost to work with an interior designer? I needed to check my ego at the door for this one – I know I need professionals for home renovation projects, but I should be able to pick out my own couch…right? After talking with three of Sweeten’s most successful interior designers, I have a very different outlook on that front. For the basics on pricing, I caught up with Sweeten Expert Joy, Sweeten Expert Maneli, and Sweeten Expert Jill.


cover photo featuring design work in Brooklyn Heights by Sweeten Expert Jill

Joy, Maneli, and Jill helped me clear up one misconception right off the bat: interior designers are equipped to do much more than pick out furniture. Whether you are planning to gut renovate your home or looking for a way to update what you already have with new pieces, interior designers can step in at any stage in the process and lend expertise that ranges from wall placement, technical wiring choices, floor and tile selections, lighting and layout, and then continue until the last decorative pillows and desk accents are placed. “Furniture, window treatments, millwork design, lighting, ​flooring, AV, landscape selection, painting, and plaster types…interior design involves the knowledge of electricity, plumbing, wall ​construction, etc, all beyond creating the coziest of sitting areas,” explained Joy.  So with such a wide range of services, where do they start with pricing?

Size, Scope, and Schedule

It sounds like the key elements of budget planning involve space size and scope of work (the homeowner’s goals for the project and initial thoughts on corresponding budget). The good news here is that homeowners can maintain a lot of control over the final budget of the project. If you’ve been following our kitchen and bathroom pricing guides, you know that for some renovation projects, you need to spend thousands of dollars on behind-the-scenes structural and technical costs regardless of how high-end you want the end result to be. With interior design projects, the bang for your buck feels more predictable and impactful, because you are spending on items that you can see and feel, and you have more control over the relationship between what you pay and what you get.

Options for Structuring Costs

You can probably expect your interior designer to propose a few options for setting the budget:

1. flat fees for different packages of service

2. hourly fees for consultation and visits

3. 20% to 35% mark-up on purchases and services (like contractor oversight), or a commission based on the cost of planned construction (if renovation work is happening)

4. a mix of these options to allow for more flexibility

If you are gut-renovating and relying on your interior designer for full design services, you can expect to spend around $10 per square foot on design services alone. At this level, your interior designer is deeply involved in the project from start to finish and is sourcing, purchasing, and ensuring the delivery and installation of every visible aspect of your home. If you are gut-renovating a 1,000 square foot property, you can expect to pay $10,000 on design services, separate and apart from the cost of materials. If the scope of your project involves highly specialized selections or high-end and exclusive artisan work, you can expect the design cost per square foot to rise accordingly.

photos below featuring work in Manhattan by Sweeten Expert Joy




If you are focused exclusively on furnishings and are not planning any renovation work, you might see a cost proposal where you pay the designer 20% to 35% of the total cost of the merchandise you purchase, or you might see a cost structure that combines a flat fee with hourly fees or commission-based fees. At this level, your designer is providing a design vision with color and material selections, sourcing merchandise, and ensuring that pieces are delivered properly. All in, bare minimum, you might be able to do one room for $8,000 for design services and furniture, provided that you’re open to mixing thrift shop finds with national retailer-type pieces with a few select higher-end accents. With a more average budget, you can expect to spend $15,000 to $20,000 for design services and furniture selections for one room (more…)

Posted by: Categories: Cost Guide, Inspiration, interior designers 2


Erica and Donna moved into their two-bedroom home — a former kindergarten classroom in a converted South Slope / Greenwood Heights Catholic school — four years ago. High ceilings, check. Big windows, check. Modern urban oasis, check. Erica, who works for the City of New York, and Donna, a digital product consultant, were initially drawn to industrial and rustic decor as a way to balance and warm up the contemporary feel of their new space. But, after overspending on a pricey couch and accenting the windows and doors with a red paint that grew to irritate them both, the couple decided they needed design help. After they posted their project on Sweeten, we introduced them to Sweeten Expert Katherine to help bring new life to this old-school space.



“Katherine had a lot of creative ideas. Some of the areas of our apartment that she transformed were not even on our radar design-wise until she pointed them out.”

- Erica W., Brooklyn Homeowner

Erica and Donna focused first on their bedroom. They wanted tranquility, comfort, and a little romance; they also needed to maximize the long, narrow lay-out of the room and find art to make the space feel personal and vibrant.

Katherine sought to create a relaxed retreat, in tune with the couple’s design preferences. She put together an inspiration booklet to illustrate creative concepts, drawings, and to simply nail the creative vision. The trio took group shopping trips, and worked together to upgrade the shabby-schoolhouse-chic vibe with cleaner lines, bolder colors, and improved utility (more…)

Thursday, May 22, 2014

Follow us @SWEETEN_HOME!


Here on the Sweeten blog, we’ve got your weekly fix of classic before and after renovation transformations, design ideas, and budget basics for every home improvement project. When you don’t have time for the weekly lowdown (or you’re running out of town for a long weekend…), check us out on Instagram and follow us @SWEETEN_HOME!


Straight from our 44,000 followers, here are some of the most loved Instagram snapshots from the Sweeten Network: (more…)

Posted by: Categories: Inspiration 1

Less than a year ago, Allison Stearns & her fiance, Jovito Pagkalinawan, purchased their first home together — a single-family brick row house, c. 1910, in the Ocean Parkway neighborhood of Brooklyn. Though they knew the place needed some serious renovations, Allison, a Content Manager, and Jovito, an Electronic Prepress Director, both in textbook publishing, promptly packed up and, along with their adorable cat, Momo, they moved in and geared up for some major home improvements. Today, Allison shares their renovation story, and walks us through the all stylish choices she & Jovito made in the process of Sweetening their amazing new home. 


By: Allison Stearns

10 months of intense searching, 8 lost bids and a couple hundred viewed properties later, my fiancé, Jovito and I finally found an adorable 1910 brick row house in the Ocean Parkway neighborhood of Brooklyn to call our own. We loved the bones and original details of the house, but the 100+ year old home was also in need of some serious updating. We went into the purchase two parts excited and one part slightly terrified, knowing that we’d have some large-scale renovations ahead of us.  We had a lot of items on our “fix” list when we moved in this past September, but we also had a limited budget. We decided to focus our energy and efforts tackling the kitchen and upstairs bathroom renovation first.

Having never renovated a property before, we didn’t know where to start. How would we find a reputable contractor that would understand our vision, work within our budget and do a stellar job? Perusing Apartment Therapy on a day when I was feeling somewhat overwhelmed by all our options, I read about Sweeten and decided to post our project to the site. We really liked the idea that Sweeten would act as matchmakers and pair us with contractors based on our project’s scope of work and budget. Knowing that Sweeten had pre-screened their network of contractors also made choosing feel a lot less scary.



“I’ve already recommended Sweeten to several friends! Sweeten’s matching service removes a lot of the scariness and uncertainty associated with finding a qualified contractor.”

- Allison S., Brooklyn Homeowner


After meeting with 2 contractor matches from Sweeten, and 2 contractors that were friend referrals, we decided to award our renovation job to a Sweeten match, Sweeten Expert Pedro. We appreciated his pragmatism, patience in answering our many questions and his thoroughness during the onsite visit. We also appreciated that he seemed completely un-phased by the scary (to us), timeworn, “before” conditions of the kitchen and bathroom. He’d seen and worked on old houses like this many times, so that also helped us feel like we were in good hands. His familiarity with constructing IKEA kitchens and reasonable estimate sealed the deal. (more…)

Posted by: Categories: Homeowner Post, Inspiration 16


We’ve been following this high-style, high-design project in Chelsea for the last year. The owner of this 900 square foot apartment in the iconic London Terrace building is a friend of Sweeten’s founder and CEO, Jean. We watched as the homeowner and contractor worked together to bring new life to a space with gorgeous historical roots and we were so psyched about the work happening here, we did what any friend would do: take the referral of a great contractor! These photos would probably be convincing enough, but as we do with every expert in our network, we checked references and interviewed the contractor to get a feel for his talents, expertise, experience, and professionalism. After finishing the project and going through the Sweeten screening process, we’re delighted to introduce Sweeten Expert Gregorio as a new member of our network of professionals. I’ll have more to share with you this spring about how our screening process works, but first, you have to see these swoon-worthy photos!




Jean’s friend, an architect, had lived in the building for almost a decade before this unit hit the market. Prior to moving in, the new homeowner set out to address two main issues: the apartment had a series of cramped rooms dotted with small closets, and the entryway was unnecessarily divided in two segments. Both of these elements were disruptive to the flow, feel, and function of the space (more…)

Thursday, May 1, 2014

Pricing Guide: NYC Landscaping Costs


I’ve been psyched to look at landscaping projects for weeks, but Mother Nature seems to be moving a little slowly. Nevertheless! This week, I decided to do some digging (yes…pun intended) on options and costs for landscaping work in NYC. Upfront disclosure: my landscaping expertise begins and ends with succulents on my coffee table that appear to be surviving without water, and one of the reasons I live in NYC is to avoid yard work of any kind, so I was grateful to have Sweeten Expert Corey and Sweeten Expert Jonathan share their take on urban green spaces for this post.


Window box and balcony basics

Corey explained that the starting point for the most basic green endeavor might begin with window boxes or planters for a small balcony. Here, you are essentially paying for what you see: prices for boxes and planters are based on dimensions and materials. (more…)

Posted by: Categories: Cost Guide, Landscaping 3

This week, I checked in with a few of Sweeten’s interior designers to see what’s taking shape in apartments across the City. I found simple and smart ideas that bring a fresh eye to any home. Below are a few spring-ready snapshots, highlighting some of my favorite themes:

- white basics and natural wood/green accents to freshen and organize a space
- glass and lucite accessories as ways to lighten and brighten a space
- mint and gold as new color update options

Natural Accents and Easy Green Companions

Design accents inspired by nature can go a long way to satisfy our desire for fresh air and extra daylight. Sweeten Expert Jill took this five foot East Village kitchen and made it gorgeous and functional with a singular focus on white kitchen and storage basics, highlighted with natural accents using greens and wood grains. This is a great reminder that the form of everyday kitchen basics can be beautiful and that low-maintenance plants like succulents and philodendron are super stylish options for areas that need warmth and color.


Statements in Glass and Lucite

I’m making an extra effort this year to appreciate the extended daylight hours that come with the season. Transparent materials like glass and lucite (more…)

Posted by: Categories: Inspiration, interior designers 1

Last week, we looked at the upfront and behind-the-scenes costs of a basic NYC kitchen renovation. This week, we’re continuing with part two of the kitchen pricing guide series to break down options and costs for a high-end kitchen renovation.

Sweeten Expert Peter reiterated a few points from last week: you can go sky-high on luxury appliance costs but the real value of a high-end kitchen comes in the soft costs of precise design and infrastructure upgrades, and the investment of custom millwork and installation labor.


Design and layout

Peter explained that the first place you start to see a move toward a high-end kitchen is when the homeowner is looking to re-work or expand the layout of the existing kitchen. Dropping walls, moving gas lines, re-routing plumbing lines, and re-wiring electrical options automatically hit a cost threshold above the $20,000 you need for a basic kitchen gut. Homeowners looking to do that kind of transformative work in the kitchen need architectural designs from a registered architect that can add a minimum of $15,000 to $20,000 to the budget, and generally necessitate expensive permits, thorough building approvals, high insurance coverage requirements, and more involved management from a general contractor overseeing the project.

These “soft costs” – expenses critical to the success of the work but often invisible and unforeseen for the homeowner – can represent 15-30% of a high-end kitchen renovation.

Below: Luxe kitchen renovation with custom, white lacquer cabinetry and custom oak paneling by Sweeten Expert Peter


Custom cabinetry

Cabinets are generally the most cost- and labor-intensive physical aspect of a luxe kitchen renovation. Peter explained that many homeowners looking for high-end finishes tend to go in one of two directions: they opt for minimalist sleek cabinetry with concealed hardware, or they turn to decorative cabinetry with highly custom visual details. Either way, Peter explained that the starting point for basic custom cabinetry is $1,000 per linear foot (more…)

Posted by: Categories: Cost Guide, Inspiration, Kitchens 0

In March, we took a look at the cost breakdown of the average NYC bathroom renovation. This week, we’re moving on to the first of a two-part series on kitchen renovation pricing. We talked with Sweeten Experts Valeria and Eduard as well as Sweeten Expert Peter for a transparent look at the basic and variable costs of a typical kitchen renovation.


The realization that struck me after talking with these experts is that homeowners have a lot of choice in managing costs on some material aspects of a kitchen renovation, but there are other costs that are less-obvious, labor-intensive, and tremendously critical to the work overall, no matter what you choose to spend on materials. Let’s take a look at both the straightforward and behind-the-scenes costs.

Straightforward Costs – Materials and Appliances 

Take a quick walk around your kitchen or any home appliance store and you can start to get a feel for the obvious costs of a kitchen renovation. You can expect to spend under $400 or up to $3,000 (and well beyond) on each of your stove, fridge, and dishwasher selections. You can find basic sink options for under $100 and up to $2,500, and faucet fixtures for under $40 and up to $1,200. (more…)

Posted by: Categories: Cost Guide, Kitchens 4